A young man dressed in a long black coat from ADHOCONCEPT and leather gloves stands on a sidewalk in front of a metal fence, in an urban setting with buildings and trees in the background, black and white photograph.

We design a versatile wardrobe for a life that never stands still.
MilanO is our muse. Each piece is understated, essential, and made to adapt — from day to night.

THE BRAND
A man wearing a navy coat from ADHOCONCEPT and black shoes standing on a sidewalk of Milan in front of a beige building with multiple windows.

DISCOVER THE AUTUMN ‘25 COLLECTION

THE COLLECTION
A young man dressed in all black, sitting on a small chair against a plain wall, wearing a long coat from ADHOCONCEPT, turtleneck, dress pants, and shoes, with one hand on his lap and the other on his knee.
A young man dressed in a black coat from ADHOCONCEPT, holding a pair of black leather gloves, stands against a dark blue wall with a serious expression.
A young man with short hair standing outdoors, wearing a jacket from ADHOCONCEPT. Behind him, there are two other men in suits near a metal gate, one walking and the other standing, with a concrete wall and a metal fence overhead.